Best Roku TV for 2025

By ibydeit / February 17, 2025

Most TVs are now smart TVs, which allow you to easily watch the best streaming services like Amazon Prime Video, Hulu, Disney Plus and Netflix. All offer access to the biggest streaming apps, but there are differences among them. Some offer a clean interface and easy access to what you want, while others can be cluttered and riddled with ads and promotions. At CNET, as part of our rigorous side-by-side TV testing regimen, we’ve reviewed all the major smart TV systems including Roku, Google TV and Amazon Fire TV. We prefer Roku’s system for its simplicity, effective search features and its vast catalog of supported apps and services. The TVs below all have Roku built-in.

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What’s the best Roku TV overall?

The best Roku TV tested and reviewed by CNET is the Roku Pro Series TV. It’s at the top of the company’s lineup, offers decent image quality for the money, and is particularly suited to gaming and of course that Roku TV OS.

While Roku makes TVs now, it also continues to sell sets made by partner manufacturers, like TCL, Hisense, Onn, Pioneer and Sharp. These televisions generally tend to sit at the low end of the price and picture quality spectrum. And you won’t find a Roku-branded top-of-the-line OLED TV yet, despite Roku offering manufacturers a blueprint on how to make one.

Of course, you can turn any TV into a Roku by adding a Roku streaming device, which typically costs less than $50. You’ll be sacrificing an HDMI port (and possibly a USB port, too). But in return, you can consider other TVs with higher-end options such as full-array local dimming, OLED screens, a 120Hz refresh rate, 4K UHD resolution, high dynamic range, a plethora of HDMI ports, and even gaming-centric features — including variable refresh rate — to go with a PlayStation 5 or Xbox Series X.

But if you’re convinced you want an all-in-one Roku TV, here are the best you can get.

Best Roku TVs of 2025

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Competition among TVs in the middle pricing band is heating up, and the Plus Series is the latest entrant in 2023. Unlike the TCL Roku TVs, this one is all Roku, with no other brands on board. It adds a couple of step-up extras, including QLED and full-array local dimming, which help deliver a better picture than the TCL 4-Series, for example. It’s not as impressive as the Vizio MQX, though, since it lacks 120Hz for gaming and has worse picture quality overall. If you value those extras, then the Vizio is worth saving for, but if not the Roku Plus Series is a very good value.

This is the first TV Roku has produced under its own brand, as opposed to partnering with a brand like TCL, Sharp, Pioneer or Hisense. The company also released a version with fewer features and no local dimming, called the Roku Select Series.

The price shown below is for the 55-inch size.

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The picture quality of the TCL 4-Series Roku TV was a step behind the Vizio V-Series in our budget TV test, but the differences between the two are slight enough that you’d really have to have them set up side by side to notice anything at all. The 4-Series lacks the Dolby Vision, Bluetooth connectivity and AMD FreeSync with a variable refresh rate, all of which the Vizio offers.

The 4-Series’ advantage over the Vizio is that it comes with the excellent Roku Smart TV system built in. That makes it a great choice for those looking for a one-stop smart TV solution, without having to add an external streaming device.

Note that TCL has been selling the 4-Series for the last few years with little to no change in image quality or features in our tests, although it has recently added some larger screen sizes, including an 85-inch option.

The prices shown below are for the 55-inch size.

Our TV reviews follow a rigorous, unbiased evaluation process honed over nearly two decades of TV reviews. Our primary TV test lab has specialized equipment for measuring light and color, including a Konica Minolta CS-2000 spectroradiometer, a Murideo Sig-G 4K HDR signal generator and an AVPro Connect 8×8 4K HDR distribution matrix. We use Portrait Displays CalMan Ultimate software to evaluate every TV we review. In every CNET TV review, three or more similar TVs are compared side-by-side in various lighting conditions playing different media, including movies, TV shows and games, across a variety of test categories, from color to video processing to gaming to HDR. Our reviews also account for design, features, smart TV performance, HDMI input and gaming compatibility, and other factors.

One important aspect of image quality we test is overall brightness. Here’s how it compares in nits across select TVs listed above.

Check out How We Test TVs for more details.

With all of the TVs available today, and all of the technical terms and jargon associated with television technology, it can be tough to figure out what’s important. Here’s a quick guide to help cut through the confusion.

Price: TVs range in price from $100 to more than $2,000. Smaller screens are cheaper, well-known brands are more expensive and spending more money can also get you better image quality. Most entry-level TVs have a good enough picture for most people, but TVs last a long time, so it might be worth spending more to get a better picture. It’s also best to shop for a TV in the fall, when prices are lower.

Screen size: Bigger is better in our book. We recommend a size of at least 43 inches for a bedroom TV and at least 55 inches for a living room or main TV — and 65 inches or larger is best. More than any other “feature,” stepping up in TV screen size is the best use of your money. One of the most common post-TV-purchase complaints we’ve heard is from people who didn’t go big enough. And we almost never hear people complain that their TV is too large.

Capability: Among entry-level TVs the most important feature is what kind of smart TV system the TV uses. Among midrange models, look for a feature including full-array local dimming, mini-LED and 120Hz refresh rate, which (unlike some other extras) do help improve the picture in our experience. And among high-end TVs, OLED technology is your best bet.

For more TV buying advice check out How to Buy a TV.

What’s the difference between a Roku TV and a Roku streaming device?

Both Roku TVs and streaming devices offer you access to the same software. The only difference is that this software comes built into a Roku TV, and you won’t need to purchase a separate device to connect to a TV. A Roku streaming device is best suited for those who do not have a Roku TV and are looking to use the Roku software.

The streaming device connects to the back of your TV through an HDMI input and can be accessed through the corresponding input button on your TV remote. Most Roku devices connected to newer TVs can be configured to automatically switch to the correct input when you press the power button on the Roku remote.

Can I use a Roku TV for gaming?

You can connect any TV to a gaming console with an HDMI cable to play games, but only the Roku Pro SeriesTV will offer gaming-specific features like 4K/120Hz and low input lag.

Casual gamers might be happy to game on a TV without gaming-specific features, but those looking to get the most out of their Playstation 5 or Xbox Series X will want to stick with a TV like the Pro Series.

How big a TV should I get?

In our opinion, bigger is better, and your money is best spent on large screen sizes rather than a slight upgrade in image quality. The answer also depends on room size and seating distance: If you have a big room and sit farther away, you’ll want a bigger TV.